Our story

Woven in Yeola and Paithan, worn by you

The Paithani is one of the oldest weaves in Maharashtra — named for Paithan, the town on the Godavari where it began, and kept alive today largely in the workshops of Yeola. Each saree is woven on a pit loom by hand, one weft thread at a time, with the pallu's motifs — a peacock, a mango, a parrot — built into the fabric itself rather than printed or embroidered on afterward. A single saree can take anywhere from a week to several months, depending on the complexity of the border and pallu.

Paithaniwala exists to put that weave in front of more people who want it, without losing the parts that make it worth wanting: the weaver's name behind the cluster it came from, the zari type stated plainly instead of buried in fine print, and now, a way to see the drape on yourself before it ships — something no catalogue photo of a stranger ever quite answers.

We work directly with weaving families in the Yeola and Paithan clusters. As the catalogue grows, this page will carry more of their names and workshops directly — for now, every product page states the weave cluster a saree came from.